unique value proposition

A Unique Value Proposition (UVP) is a clear statement that describes the benefit of an offer, how it solves customers' needs or problems, and what distinguishes it from competing alternatives.

It is a concise expression of the unique benefits or value that a product, service, or company provides to its target customers, highlighting the primary reason it is superior to or different from competitors' offerings.

The UVP is crucial in marketing and branding strategies, as it helps businesses to communicate effectively why potential customers should choose their offering over others in the market.