Linecker Amorim

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Linecker Amorim

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business

Brian Balfour’s Growth Framework - One Problem, One Solution, One Channel

Choose Your Weapon - Free Trial, Freemium, or Demo

Direct Marketing Sales Strategy Using Different Angles

Don't Turn Into Human SPAM

Embrace Selling Out

How to Building a Profitable Personal Brand

How to Create Compelling Offers

How to Define the Core Product

How to Find The Right Market

How to Increase Perceived Value

How to Price Your Offers

Learn to Take a Punch

Open Up Your Cabinet of Curiosities

Share Something Small Every Day

Teach What You Know

Tell Good Stories

Think Process, Not Product

Why Product-Led Growth is Growing in Relevance

You Don't Have to Be a Genius

concepts

biblical principle

business system

critical thinking

decision fatigue

decision-making

Entrepreneurship

intellectual property

personal development

personal values

problem-solving

procrastination

project management

risk management

software development

target audience

unique value proposition

data

The Definitive Guide to Data Storytelling

0. The Definitive Guide to Data Storytelling

01. Introduction

02. The Core Components of Data Storytelling

03. The Benefits of Data Storytelling for Businesses

04. How to Apply Data Storytelling - A Step-by-Step Approach

05. Tools and Technologies for Data Storytelling

06. Best Practices in Data Storytelling

07. Common Mistakes and How to Avoid Them

08. Case Studies - Successful Data Storytelling Examples

09. The Future of Data Storytelling

10. Conclusion & Additional Resources

Data Exploration - A Comprehensive Guide

Data Segmentation Cases

Evaluation the Investment in Data Professionals

The Value Data Professionals Bring to Businesses

mental health

Complete Guide to Freeing Yourself from Anxiety

0. Introduction - Freeing Yourself from Anxiety

1. Understanding Anxiety

2. Identification and Evaluation

3. Therapeutic Interventions

4. Pharmacological Interventions

5. Lifestyle and Well-Being

6. Self-Management Techniques

7. Maintenance and Prevention

Emotions, Feelings, and Emotional States

1. Introduction

2. Theories of Emotions

3. Basic Emotions

5. Emotional States

6. Expression of Emotions and Emotional States

7. Regulation of Emotions, Feelings, and Emotional States

8. Emotions, Feelings, and Emotional States in Relationships

9. Emotions, Feelings, and Decision-Making

10. Emotional Disorders and States

Balancing Routine and Emotional Well-Being - A Guide to Staying Engaged in Your Habits

How to Enjoy the Process, Not Just the Results - A Practical Guide

The Balance of Rationality - When to Use It More and When to Use It Less

The Importance of Balancing Emotional and Logical Decision-Making

Understanding and Overcoming Black-and-White Thinking

Understanding the Three Intelligences - Rational, Emotional, and Spiritual

personal growth

books

$100M Offers - How to Make Offers So Good People Fell Stupid Saying No

PARA Method - Simplify, Organize, and Master Your Digital Life

Product-Led Growth - How to Build a Product That Sells Itself

Show Your Work! 10 Ways to Share Your Creativity and Get Discovered

courses

The Digital Economics

How to Create a Project List

The Most Valuable Assets in Life and Society

product management

Product Leadership - PM3 Course

1. Leadership Fundamentals

1. Role of Leadership

1. Product Leadership - The Role of Product Leadership by Company Type

2. Product Management Career Path

3. Leadership Structure in Product Teams

4. The Primary Responsibility of Product Leadership

5. Understanding the Role of Vision and Strategy in Product Leadership

6. Developing People in Product Leadership

7. Delegation Levels and the Y-Track in Product Management

8. Leadership Anti-Patterns in Product Management

2. Product Strategy Fundamentals

1. The Concept of Product Strategy

1.1. Creating Strategy - The Roadmap to Your Product Vision

2. Company strategy and product strategy

3. The components of the strategy

4. Good strategy and bad strategy

5. Roles in Strategy Development

6. Case Study Building a Product Strategy - Lessons from Unico

3. Finance for Product Leaders

1. Basic Concepts

2. What Every Product Manager Needs to Know About Finance

3. Multiple Ways to Detail a Profit and Loss (P&L) Statement

4. Making Projections for Product Management

4. The Challenges of Product Leadership in Large Companies

2. Product Leadership and Digital Savviness

3. Business Demands, Technology Implements - Overcoming a Common Challenge in Digital Transformation

4. Business Resistance to Discovery - Addressing a Common Challenge in Product Development

5. Managing Delivery Dates in Product Development

5. Bonuses

Guide for a Product Leader

Your First 90 Days as Head of Product - Where to Focus

2. Vision and Strategy

1. Unfolding Vision to Execution

Bonus. Creating Vision and Strategy

1. Creating Vision and Strategy - A Guide to Crafting Your Product Vision

2. Creating Vision and Strategy

3. Checklist - How to Build a Product Vision

4. Checklist for Building a Product Strategy

1. Purpose and Company Statement

2. Product Vision and Product Statement

3. Planning - Translating Strategy into Action

4. Business Theses

2. Strategy Tools

1. Outcome Driven Innovation

2. SWOT Analysis

3. Playing to Win

4. Porter’s Five Forces - A Strategic Analysis Tool

BCG Matrix - A Tool for Strategic Portfolio Management

3. Differentiation Strategies

1. Differentiation Strategy - The Challenge of Standing Out

2. Understanding Changing User Satisfaction Over Time

3. Creating Differentiation Through Memorable Peaks

4. Tools to Support Differentiation Strategy

5. Using the Strategy Canvas for Differentiation

4. The strategy neck - Using market research to make decisions

1. Market Research and the Product Leader's Role

2. Advanced Market Analysis and Tools for Product Leaders

3. Structuring Research and Analysis for Strategic Decision-Making

4. Attack Focus - Analysis and Deconstruction

5. Customer Acquisition Strategy

1. Customer Acquisition Strategy - Growth Pillars for Scaling a Business

2. Consumer Behavior Changes and Impacts on Growth Strategy

3. Sales-Led Growth - Characteristics, Advantages, and Strategic Considerations

4. Marketing-Led Growth - An Overview of Characteristics, Advantages, and Disadvantages

5. Marketing-Led Growth - Is It Right for Your Business

6. Product-Led Growth - A Comprehensive Guide

7. Product-Led Growth - Advantages, Disadvantages, Examples, and When to Consider

8. RD Station’s Product-Led Growth Strategy - A Case Study

9. Key Questions About Acquisition Models - Insights and Answers

6. Communicating and Aligning Product Strategy

1. What to Communicate

2. Understanding Your Audience

3. Using OKRs and Value Proposition

4. Using Go-To-Market, Roadmaps, Metric Trees, and Bet Cards

5. Governance and Monitoring Product Strategy

6. Case Study - OLX Pay

3. People Management

1. Product Sense

1. Introduction to Product Sense

2. Teaching and Measuring Product Sense

3. Skills and Competencies of Product Managers

4. How to Allocate Product Managers Based on Different Profiles

2. Attracting and Developing Product People

1. Attracting and Recruiting Product Managers

2. How to Organize a Product Hiring Process

3. Onboarding Product Managers

4. Building High-Performance Teams

5. Evaluations and Individual Development Plans

6. Feedback and 1on1 Meetings for Product Managers

8. Performance Management and Non-Negotiables

9. Evaluation Tools

3. Leveling and Ladder

2. Inspirations and Initial Draft of the Ladder

4. Structure and Governance

1. Structuring Product Teams to Achieve Their Goals

1. Team strategy and topology

2. Creating and Forming Product Teams

3. Examples of Team Topologies

4. Allocating Product People

2. Best Practices for Leading a Product Area

1. Best Practices for Leading a Product Team

2. Role of a Product Leader - Part 2

3. Best Practices for Product Leadership

4. Product Leadership at Pipefy - Practical Example and Contextual Leadership Tips

Product Leadership - PM3 Course

Product Management - PM3 Course

1. Fundamentals of Product Management

1. Introduction and Fundamentals of Product Management

1. What is product management

2. Product Management vs. Product Marketing

3. Types of Companies and Products

4. Product Life Cycle

2. Skills Expected from a Product Manager

1. Key Characteristics and Skills of a Product Manager

2. Responsibilities of a Product Manager

3. Leadership Tips for Product Managers

4. Relationship with Other Departments

3. How To Become a Peak Product Manager

How To Become a Peak Product Manager

4. Product Team Structure

1. Introduction to Product Teams

2. Roles Within a Product Team

3. Different Ways to Organize a Product Team

4. Scaling Product Teams

5. Role of Product Leadership

1. Who is the Product Leadership

2. Principles and Values in Product Leadership

3. Understanding Product Culture

4. Key Responsibilities - Defining and Evolving Product Vision

5. Team Organization and People Development

6. Tools for Leading Product Teams

7. Relationship Management and Agreements

2. Product Market Fit

1. Business Model Canvas and Value Proposition

1. Step-by-Step Guide to the Business Model Canvas

2. Business Risks - Identifying and Managing Potential Challenges

3. Value Proposition - Crafting a Compelling Product Offering

Bonus - Marketplace Dynamics, Growth, and Expansion Strategies

2. Product Fits

1. Introduction to Product Fits

2. Understanding the First Steps Towards Product-Market Fit and Solution Fit

3. How to Approach Problem-Solving in Product Development

4. How to Measure Product-Market Fit (PMF)

5. What to Do If Things Go Wrong

3. Examples of risk mitigation strategies

1. Mitigating Risks in New Businesses and Product Development

2. Value Risk in Product Development

3. Business Risk in Product Development

4. Usability Risk in Product Development

5. Mitigating Technical Feasibility Risks in Product Development

Bonus - Concepts, Differences, and Examples PoC, MVP, and Prototype

3. Product Discovery and Design

1. User Experience Fundamentals

1. Designing for User Experience - Understanding and Crafting Meaningful Interactions

2. Elements and Methodologies for Designing User Experience

2. How a PM and UX Work Together

1. How PMs and UX Designers Collaborate - A Comprehensive Guide

2. Case Study - PM and UX Collaboration to Improve Loan Processing at Creditas

3. Contributions to Delivery and Use Cases for Inspiration

3. Explore Problems and Discover Opportunities

1. What is a Product

2. Defining the Problem

4. Synthesizing

4. Solution Ideation and Definition

1. Ideation & Solution Definition

2. Definition & Prototyping Techniques

5. Validation, Iteration and Final Tips

1. Validation, Iteration & Final Tips

6. User Journey

1. Customer Journey

2. Finding the Customer Journey

3. Onboarding - The First Step in the Customer Journey

4. Tips for Designing Onboarding

4. Product Strategy

1. Product Strategy and Vision

1. Strategy vs Vision - Understanding the Differences

2. Good Strategy vs. Bad Strategy - Understanding the Difference

3. Step-by-Step Guide to Crafting a Strategy

2. Using OKR in everyday life

Defining OKRs - A Comprehensive Guide

3. Product Roadmap

1. What is a Product Roadmap

2. Developing a Product Roadmap

3. Types of Product Roadmaps

4. Planning Outcome-Oriented Roadmaps

4. Release Planning

1. Concept and Key Participants

2. Release Planning and Prioritization

3. Release Size in Product Management

5. Market Research

1. What is Market Research

2. Structuring Market Research

3. Market Estimation

4. SWOT Analysis - A Comprehensive Approach

5. Competitive Analysis

6. Closing the Market Analysis

6. How to manage stakeholders

1. Stakeholder Mapping and Communication

2. Co-creation and Buy-in

3. Unplanned Demands

1. Product Strategy Essential Concepts

5. Data and Analytics

1. Business and product metrics

1. Introduction to Metrics

2. Key Metrics in Product Management

3. Metrics Frameworks in Product Management

4. Metrics in Day-to-Day Product Management

2. Data to make decisions

1. The Role of Business Intelligence in Product Management

2. Web Analytics and Data Warehousing

3. Case Study - Optimizing the Order of Service Requests at GetNinjas

4. Data Team Structure and Profile

3. SQL for data analysis

1. Do Product Managers Need to Know SQL

2. Anatomy of a SQL Query - SELECT and WHERE

3. Anatomy of a SQL Query - GROUP BY to Subqueries

4. SQL Functions for String and Date Manipulation

5. A-B Testing

1. Introduction to A-B Testing

2. Steps of an A-B Test - Part 1

3. Steps of an A-B Test - Part 2

4. Best Practices for Your A-B Test

How to Interpret and Communicate A-B Test Results

6. Product Day-to-Day

1. Prioritization Techniques

1. Where to Start with Prioritization Techniques

2. Prioritization Frameworks - MoSCoW

3. Prioritization Frameworks - Investment Portfolio

4. Prioritization Frameworks - The PICK Matrix

5. Prioritization Frameworks - ICE and RICE Score

6. Kano Model - A Prioritization Framework

7. Prioritizing Hypotheses or User Pain Points - Frameworks and Strategies

8. Best Practices for Prioritization

2. Requirements specifications and rollout

1. Working Backward - A Product Management Approach

2. Specifications in Product Management

3. Post-Release Best Practices in Product Management

4. Product Launch Strategies in Product Management

3. Agile Methodologies

1. Introduction to Agile Methodologies

2. Scrum - A Practical Approach to Agile Project Management

3. Kanban - A Management Model for Workflow Optimization

4. Agility in Practice – Part 1

5. Agility in Practice – Part 2

6. Agile Methodologies - Closing Thoughts

4. Agile in everyday life

1. Agile in Everyday Work - Introduction

2. Systems Thinking - An Agile Perspective

3. Effectiveness in Agile Teams

4. Efficiency in Agile Teams

5. Closing Thoughts on Agility

5. Sunsetting a Feature - When and How to Retire a Functionality

7. Product Culture

1. Principles of good product teams

1. Principles of Effective Product Teams

2. Case Study - Changing Product Culture at Creditas

3. Bad vs. Good Product Teams

2. Product Operations

1. Introduction to Product Operations

2. The Three Pillars of Product Operations

3. The Voice of the Customer - Example 1 – Internal Idea Portal

4. The Voice of the Customer - Examples 2 and 3

5. Product Data

6. Tools and Processes - Example 1

7. Tools and Processes - Examples 2 and 3

8. When and How to Start a Product Operations Team

9. Product Operations - Profile and Career Development

10. Product Operations at OLX - How to Measure Success

11. Measuring Success in Product Operations - Key Indicators

12. Maturity Models in Product Operations

Product Management - PM3 Course

Quick Guides

Measuring the Best Metrics in Product Management

Perfect Product Development Management

Delivering Results in Software Development - Systems and People

How to Plan a Product Quarter A Step-by-Step Guide

Modern Software Estimation for Fast-Paced Companies

Product Management - A Structured Approach

Requirements Gathering and Management

The Communication Pyramid - A Strategic Blueprint for Product Success

The Lifecycle of Software Product Development in Modern Startups

Understanding the Differences Between Product Roadmap and Technology Roadmap

User Stories - A Comprehensive Guide

productivity

All about habits

1. Introduction to the Study of Habits

2. Formation of Habits

3. Breaking Habits

4. The Science of Habits

5. Types of Habits

6. Developing Good Habits

7. Case Studies and Examples

8. Practical Applications

Don't Define Goals, Create Systems

Efficient Strategies to Identify Tasks for Enhanced Productivity

Getting Things Done (GTD)

Healthy Boundaries - Definition and Practical Examples

Intelligent Decisions are Based on Real Needs

Mastering Productivity - From Task Identification to Self-Care

skills

English

1. Complete Study Plan - From Basic to Advanced English

Mastering Assertive Communication - A Guide to Speaking Concisely Without Unnecessary Justifications

software engineering

Understanding SALT in Password Hashing - Benefits and Proper Implementation

spiritual growth

bible

devotionals

Gratitude and Pray

people

principles

A Friend Loves at All Times

A Generous Person Will Prosper

As Water Reflects the Face, So One’s Life Reflects the Heart

Be an Example to Others

Do it all in the name of the Lord Jesus

Embracing Generational Blessings

Encourage One Another Daily

For God Did Not Send His Son Into the World to Condemn the World, But to Save the World Through Him

For We Are God's Handiwork

For Where Two or Three Gather in My Name, There Am I with Them

Generosity Inspired by Christ

God is Spirit, and His Worshipers Must Worship in the Spirit and in Truth

God Works for Our Good

God's Recognition of Service and Love

He Who Finds a Wife Finds a Good Thing and Obtains Favor from the Lord

He Who Walks with the Wise Grows Wise, but a Companion of Fools Suffers Harm

Honor the Lord with Your Wealth

If Your Enemy is Hungry, Give Him Food to Eat; If He is Thirsty, Give Him Water to Drink

Jesus is Wisdom Itself

Let Peace Rule in Your Hearts

Let the Morning Bring Me Word of Your Unfailing Love

Let the Peace of Christ Rule in Your Hearts

Live in Peace with Everyone, as Much as Possible

Love Your Neighbor as Yourself

Praise the Lord, for the Lord is Good

Pursue Peace with All People

Seek First the Kingdom of God

The Golden Rule - Do Unto Others As You Would Have Them Do Unto You

The Lord is Near to the Brokenhearted and Saves the Crushed in Spirit

The Pioneer and Perfecter of Faith

The Principle of God's Choice of the Lowly

The Principle of Humility and Repentance

The Principle of Loving Simplicity

The Principle of Serving One Master

The Ultimate Relation of Love

Trust in the Lord Forever

Trust in the Lord with All Your Heart

We Love Because He First Loved Us

Whoever Pursues Righteousness and Love Finds Life, Prosperity, and Honor

Whoever Spares the Rod Hates Their Children

You Will Never Be Greater Than the One Who Limits You

Your Word is a Lamp for My Feet, a Light on My Path

small groups

1. starting

Starting a Small Group

Sample Small Group Activities

2. multiplication

Small Group Multiplication

Small Group Multiplication Q&A

Workshop Small Groups Multiplication

studies

Biblical Panorama

5. Key Periods in Biblical History

0. Introduction

1. Creation and the Fall (Genesis 1-3)

2. The Patriarchal Era (Genesis 12-50)

3. The Exodus and the Law (Exodus - Deuteronomy)

4. The Conquest of Canaan (Book of Joshua)

1. Introduction to the Biblical Panorama

2. The Unity of the Bible

3. Methods for Studying the Biblical Panorama

4. Practical Applications of the Biblical Panorama

Principles for a Light and Joyful Marriage

Serving God or Mammon

Setting Spiritual and Family Goals

Spiritual Disciplines for Couples

summaries

Atomic Habits - James Clear

0. Key Concepts from Atomic Habits - James Clear

1. The Power of Small Daily Improvements

2. Identity Before Results

3. The Four Laws of Behavior Change

4. Habit Stacking

5. Designing Your Environment

6. The Role of Community

7. Tracking and Measuring Progress

8. Overcoming Plateaus

9. The Goldilocks Rule of Motivation

10. Social Contracts and Accountability

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Connected Pages

Depth

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critical thinking

personal values

As Water Reflects the Face, So One’s Life Reflects the Heart

Do it all in the name of the Lord Jesus

For We Are God's Handiwork

The Pioneer and Perfecter of Faith

We Love Because He First Loved Us

Spiritual Disciplines for Couples