Think Process, Not Product

Process vs. Product

When we think about creative work, we often focus only on the final product — a painting, a book, a piece of music.

However, the real magic lies in the process — the daily work, the inspiration, the trial and error, and the steps taken to create the final piece.

Traditionally, artists kept this process hidden, believing that only the finished product mattered to the audience.

Today, with the Internet and social media, it's easier than ever to share not just the final product, but also the process behind it.

Artists and creators can now show their sketches, work-in-progress shots, and behind-the-scenes stories.

This transparency can form a deeper connection with the audience, who get to see the effort and creativity involved.

Overcoming Fear of Vulnerability

Sharing the creative process can feel intimidating, especially for those used to keeping their work private.

It involves showing imperfections and unfinished ideas.

However, this openness can be powerful. It lets people see the real person behind the work and creates a more genuine connection.

People Love Processes

Humans are naturally curious about how things are made.

Sharing your process taps into this curiosity.

It allows people to appreciate the journey, not just the destination.

By sharing how you work, you invite others to be part of your creative journey.

The Example of Chris Hadfield

Commander Chris Hadfield, an astronaut, used social media to share his daily life on the International Space Station.

He posted photos, videos, and answered questions, showing both the extraordinary and mundane aspects of life in space.

This openness captivated millions and generated significant interest and support.

No matter what kind of work you do, there's an art to it that others might find interesting.

By documenting your process — taking photos, writing in a journal, making videos — you make your invisible work visible.

This can be especially helpful if you're just starting out or if your work doesn't always lead to a tangible product.

Benefits of Documentation

Documenting your process helps you see your progress more clearly and provides content to share with your audience.

It reinforces that you're moving forward, even if the final product isn't immediately visible.

5 Actionable Insights

Start Documenting Your Process: Begin keeping a work journal, taking photos, or making videos of your work as you go. Capture the steps and stages of what you do, from beginning to end.
Share Behind-the-Scenes Content: Use social media platforms to share snippets of your daily work. Show your audience the effort and creativity that go into your final products.
Embrace Vulnerability: Don't be afraid to show your imperfect or unfinished work. Sharing the ups and downs of your process makes you more relatable and builds a stronger connection with your audience.
Use Simple Tools: Use the tools you already have, like your smartphone, to document and share your process. You don't need expensive equipment to start sharing your work.
Engage with Your Audience: Encourage your audience to ask questions and provide feedback on your process. This interaction can help you improve your work and build a community around your creative journey.

By focusing on the process, not just the product, you can create a richer, more engaging experience for yourself and your audience. Sharing your journey can inspire others and foster a deeper connection with those who appreciate your work.

Summary from Book: Show Your Work! 10 Ways to Share Your Creativity and Get Discovered